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Public Relations Specialist


This is a fantastic opportunity to be part of Marketing and Communications team at Portonovi Resort. If you believe you have the experience and skills required for the PR Specialist position and are looking for a role that will challenge you in a growing market, then please do not hesitate in applying.

Job description:

External and Internal Communications:

  • Developing global, regional, and national media events strategy across earned and paid.
  • Managing communications projects, including coordination of communication pre-, during, and post-events.
  • Managing media and KOLs/influencers’ visits.
  • Preparing, editing, and revising presentations, talking points, news articles, and scripts for video productions and other documents.
  • Preparing, editing, and revising materials promoting and supporting external and internal events.
  • Responding to news media requests.
  • Communicating effectively in crisis situations, including the use of social media.
  • Supporting the broader team on media issues management, inquiries, and responses.
  • Provide communications support for corporate social responsibility programs.
  • Supports Government public relations.
  • Work with HR on Employer Branding initiatives.

Digital Communications:

  • Creating engaging text and photo content for social media platforms (FB, X/Twitter, Instagram, LinkedIn, YouTube, Vimeo, and other platforms).
  • Guiding preparation of EDMs for Sales-related campaigns.
  • Guiding Sales-related digital campaigns – copy development, managing translations, and reporting.
  • Assisting in website/landing page content hygiene.

Reporting Responsibilities:

  • Support getting all inputs for monthly reports / Azmont – Corporate and Sales & Marketing.
  • Monitor the brand’s media coverage in national, local, and trade outlets, prepare regular monitoring reports, and share voice analysis.
  • Monitor the media relations mailbox and triage media requests.

Administration Activities:

  • Providing general administrative support to the team as required.
  • Tracking budgets and expenses.
  • Performing all other tasks and duties assigned by direct superior – Director of Marketing and Communications.

Education: VI or higher education degree.

A bachelor’s degree in communications, marketing, or journalism preferred.

English knowledge is a must.

Work experience: At least 5 years’ experience in marketing or communications with a focus on PR communications.

Preferred competencies:

  • Degree in public relations or marketing.
  • Solid experience managing teams and external suppliers.
  • Stellar copywriting skills and spoken English and Montenegrin/Serbian language.
  • Hands-on, proactive, and diligent.
  • Experience working with thought leadership organizations and advisors.
  • Process-driven, detail-oriented, but also pragmatic and service-focused.
  • Competent working in a fast-paced environment with multiple stakeholders.
  • Keep open lines of communication, collaborate with other teams and suppliers.
  • Strong stakeholder management.