Portonovi Joins Absheron Hotel Group

Portonovi Resort Officially Becomes Part of Leading Hospitality Brand

Portonovi Resort is proud to announce its official integration into the prestigious Absheron Hotel Group (AHG), marking a key milestone in its journey as one of the Adriatic's premier luxury destinations. This transition places Portonovi Resort among a carefully curated portfolio of world-class properties managed by AHG, a leader in hospitality under the umbrella of PASHA Real Estate and PASHA Holding LLC.

Absheron Hotel Group, founded in 2013 and based in Baku, is a leading hospitality company and proud member of PASHA Holding LLC. With a growing portfolio of 11 properties and over 2,000 rooms, AHG operates a wide range of hotels and resorts across Azerbaijan and internationally, including locations such as Baku, Shahdag, Shusha, and Bodrum. The group is known for its commitment to integrity, quality, and innovation in delivering exceptional guest experiences.

Portonovi Resort's inclusion in this network strengthens its operational capabilities and connects it to a robust ecosystem of hospitality excellence. Guests can expect enhanced service standards, elevated experiences, and the assurance of being part of a trusted name in international luxury.

This integration also aligns Portonovi with PASHA Real Estate Group, a dynamic subsidiary of PASHA Holding, focused on developing and managing high-end residential, commercial, and hospitality properties. PASHA Real Estate is active across Azerbaijan, Turkey, Georgia, Uzbekistan, and Montenegro, and is known for innovation, sustainability, and award-winning design.

Established in 2006 and headquartered in Baku, PASHA Holding LLC is one of the region’s most prominent business groups. With operations spanning banking, insurance, construction, real estate, hospitality, tourism, and technology, the group includes several leading companies, employs over 22,000 people, and manages assets exceeding €11.6 billion. PASHA Holding is committed to sustainable growth and long-term value creation across all its sectors.

Aligning Portonovi Resort with these leading entities marks the beginning of an exciting new chapter. The resort is now poised for strategic growth and continued excellence, supported by a network that shares its vision for delivering unforgettable experiences in exceptional destinations.