Merging Tradition and Modern Luxury

Despite challenges, we have managed to implement ambitious plans and contribute to the growth of the country’s real estate market and tourism sector as a whole, says Portonovi CEO Rashad Aliyev with pride.

Speaking in this interview, Portonovi boss Rashad Aliyev explains how Montenegro has successfully positioned itself as an attractive luxury destination with a flourishing real estate market, but also what makes Portonovi a unique resort in Europe that’s attracting increasing interest from international buyers.

As the summer draws to a close, you must feel proud that Portonovi Resort has completed another successful season marked by improved offerings and increased guests. Is their satisfaction your driving force?

Absolutely. Guest satisfaction has been central to everything at Portonovi since 2019. We aim to progress each season by continuously improving our offerings and services. Despite two COVID years marking our early journey, last two years have shown great interest and overwhelmingly positive feedback. Over the last five years, through close collaboration with our partners, we’ve transformed Kumbor into a prestigious destination that continues to attract attention. This, alongside numerous awards, pushes us to keep innovating and setting higher standards for our guests and homeowners.

Year after year, Montenegro successfully positions itself as a luxurious and attractive destination with a flourishing real estate market. Foreign investors have recognised its potential and are investing more than ever, haven’t they?

Indeed, Montenegro’s potential is unmatched, so we chose it for Portonovi, which is home to Europe’s first One&Only. This address aims to draw attention not only as a tourist hot spot but also with carefully chosen residential developments that bring life into this remarkable corner of Europe. 

Montenegro is popular with investors thanks to its prime location, luxurious lifestyle, favorable legislation, and high returns. At Portonovi, we have witnessed firsthand how these factors contribute to increased interest from international buyers. However, continued commitment to infrastructure growth and maintaining a stable investment climate are essential to sustaining this momentum.

Despite challenges, you have managed to realise ambitious plans and contribute to the growth of the real estate market and the entire tourism sector. What are key success factors?

Our strategic initiatives have been carefully crafted to ensure that Portonovi becomes a preferred choice for visitors and a memorable home for residents. Portonovi isn't just a resort but a lasting investment in Montenegro's future. Every aspect of Portonovi pays homage to Montenegro's heritage, preserving it through architecture, amenities, and various events. Portonovi has introduced initiatives to promote responsibility while delivering the luxurious and exclusive experience visitors expect. Innovative solutions, such as utilising seawater for heating and cooling, exemplify our dedication to blending luxury with ecological awareness.

This is the year of celebration for Portonovi, what are the key milestones you have reached?

Portonovi has become a testament to what can be achieved when vision, determination, and expertise come together. Today, Portonovi stands out with its low-density, low-rise buildings, top-quality infrastructure, and the only One&Only Resorts in Europe. Many champions are calling it home. Since our Marina opened in 2019, we’ve hosted prestigious yachts, including the historic Kalizma and modern superyacht Bold in 2023. These iconic vessels represent how we merge tradition with modern luxury. Another key milestone was the opening of One&Only Portonovi in 2021, marking its first European location. This firmly placed Portonovi on the global luxury map, attracting high-net-worth individuals and celebrities to this exceptional destination.