Montenegro has become one of the most sought-after destinations international investors choose when looking for new real estate for their portfolios. Known for its stunning Adriatic coastline, historic towns, and warm Mediterranean climate, Montenegro offers a unique blend of natural beauty and economic potential. Whether you're a seasoned investor or new to the market, Montenegro is an excellent opportunity for all those looking for a new home or vacation spot.
Numerous reasons make Montenegro attractive, and in addition to its natural beauty, real estate buyers point out favorable conditions and Montenegro’s economic policies, a diverse offer of real estate in different parts of the country, although geographically small, offering lots of possibilities, as well as trends that increasingly show that this real estate market provides buyers precisely what they need.
Montenegro is diligently working on positioning itself. With growth and aspirations to join the European Union, the country has strengthened its ties with both regional and international markets, and tourism remains one of the strongest drivers of Montenegro's GDP, contributing significantly to the economy. Its picturesque landscapes and UNESCO World Heritage sites, such as Tara River Canyon and Kotor, attract millions of tourists annually.
Additionally, Montenegro's introduction of business-friendly policies, such as relatively low tax rates, has paved the way for a stable investment climate. The use of the euro as the official currency since 2002 further reduces risks associated with exchange rate fluctuations. All of these factors make Montenegro an appealing destination for global investors.
Growing Tourism Industry: With the number of tourists increasing year after year, there's a growing demand for short-term rental properties. According to the official Statistical Office of Montenegro – MONSTAT data from August 2024, 1,086,487 overnight stays were recorded, which makes real estate in Montenegro not only an asset but also a potential income generator.
Competitive Property Prices: Compared to other Mediterranean destinations, Montenegro offers properties at more affordable prices, for example, 30 to 50 percent in comparison with Croatia or Italy, making it a cost-effective option for investors.
Tax Advantages: Montenegro's low property and income tax rates make real estate purchases financially appealing – personal and corporate tax rates range from nine to 15 percent, and property tax is from 0.25 to one percent of the market value, with exceptions that go up to five percent*.
*This information may be subject to change.
Easily Access: The position and size of Montenegro have multiple advantages when it comes to touring the country, so in one day, you can spend time in the mountains and by the sea. Montenegro is also well-connected to the region, Europe, and the world. There are two international airports, in Tivat and Podgorica, from which you can travel to all European and world destinations.
All three regions in Montenegro are characterized by a unique charm, and they are attractive all year round. Summer is not only spent by the sea, nor is winter only for the mountains. The coast also offers a large number of events that attract numerous visitors who choose to spend their winter vacation in a unique atmosphere by the sea.
Coastal Regions
Towns like Herceg Novi are great for real estate opportunities. Luxury waterfront properties are particularly attractive, especially with data from August 2024 in mind, according to which most overnight stays were recorded on the coast – 92.6 percent. Kumbor, home to the stunning Portonovi Resort, with one of the most beautiful marinas and incredible residences, is particularly popular among international buyers. This resort combines luxury with the most-valued privacy, is surrounded by breathtaking nature, and offers five-star resort amenities to its guests and residence owners. It is home to the first One&Only Resort in Europe, with Chenot Espace Wellness Spa as an added prestigious benefit.
Central Region and the Capital, Podgorica
Montenegro's capital city is a smart choice for investors looking for commercial properties or residential development. Podgorica is the center of the country, both in the administrative and every other sense of the word. There is a great interest in living in Podgorica, which the data about migrations within Montenegro confirms, and according to which most Montenegrins have moved to the capital. The airport additionally makes it a business hub all year round, and you can easily get transportation to any part of Montenegro.
Northern Mountain Regions
If you're into eco-tourism or ski resorts, look no further than the northern regions, including Kolašin and Žabljak. These areas are growing in popularity, and what makes them especially attractive is the growth in offer of sustainable options, beautiful nature at every step, and tasty traditional food. The natural beauty of this region attracts visitors throughout the year, and there is a variety of options available in the summer months – from vacation for your soul in the pleasant mountain climate to active outdoor tours for different tastes and levels of fitness.
The momentum for real estate development in Montenegro is expected to continue growing in 2025, with an additional offer diversification. According to the “Luxury Travel Trend Watch: 2025” report, published by Virtuoso and Globetrender, seven main trends are identified and expected to shape luxury travel in 2025. These include personalized wellness and health programs, spontaneous short adventures, solo women’s trips with tailored experiences, authentic experiences for generations X and Z, creating individual travel narratives, and an increase of interest in sports activities such as tennis during vacation. It also mentions a significant increase in cruise travel reservations. Montenegro and Portonovi and their diverse offer can answer the demand of all these trends. Personalized wellness and health programs have already successfully stood out at Chenot Espace Wellness world-class spa center. Additionally, the resort is an excellent starting point for adventures and exploring Montenegrin nature. The resort also features US Open-level tennis courts, and Portonovi Marina will soon be able to host luxury passenger ships up to 140 meters and 200 passengers.
Getting Closer to EU Membership: Further steps and efforts Montenegro is making to speed up the process of joining the European Union could further boost the real estate market. The perspective of membership could lead to an increase in property demand and value as foreign buyers move to secure properties in an EU-member Mediterranean destination before prices rise.
Sustainability Trends: Eco-friendly developments are becoming increasingly popular across Montenegro, reflecting a global shift toward sustainable investments. In 2025, the focus will be on sustainable real estate with energetic efficiency and such properties can be found in Portonovi Resort. Since the beginning of its construction, the resort was designed as an extension of the beautiful nature surrounding it. The highest ecological standards were respected, and natural materials were used so the complex would fit in with the architectural tradition of the Montenegrin coast. 
Tourism Expansion: With continued investments in infrastructure and international marketing campaigns, tourism numbers are expected to hit record highs in the coming years, driving further demand for vacation rentals and hotels. According to the Savills report for 2024/2025, branded residences are continuing to make impressive growth, with an additional 240 developments across the 100 global markets. That trend points to an increase in demand for branded residential real estate, offering world-class services and amenities. Both Luxury Travel Watch: 2025 and Savills reports emphasize luxury and high-end travel is flourishing. In 2025, Montenegro can satisfy these with Portonovi and One&Only Portonovi, especially in the part of real estate and branded One&Only Portonovi private homes.
It is a great time to explore the Portonovi Resort real estate offer or even come for a visit during the dazzling festive season and see the resort in the most beautiful light.
Nećete pogriješiti ako odlučite da i zimske mjesece provedete na obali, posebno za vrijeme praznika, što će Portonovi rizort još jednom dokazati ove godine – treću put zaredom, uz Portonovi prazničnu sezonu 2024/2025. Praznične sezone u rizortu su iskustvo ispunjeno magijom za sve generacije.
Summer often leaves our hair feeling dry and dull. Prolonged exposure to sunlight, combined with sea salt and chlorine from the pool, leaves us in desperate need of an intensive restoration treatment – especially as autumn and winter bring new trends in hair styling and coloring.
This past summer, Portonovi was once again profiled as a favorite destination, as guests and visitors found entertainment and reason to enjoy the time spent in the resort. With a rich calendar of events, including sports tournaments, art exhibitions, and concerts, there was something for everyone’s taste, and the resort kept its reputation as the place to be.
